BACKGROUND: The brief was to explore applications of Mixed Reality for positive cultural impact.
OVERVIEW: A Buzzfeed article to equip young voters with the tools to look at news more critically and help them form opinions without being clouded by the bias of news outlets.
TEAM: Mackenzie Cherban & myself.
MY ROLE: Communication design & copy-writing.
Target Audience & Goal
We decided to target millennial voters, between the ages of 18–35. To equip young voters with tools to look at the news they consume more critically and help them formulate their own opinions without being clouded by the bias of news outlets. As a result of this, we hoped that millennial voters would be able to make better informed decisions during the elections in November 2016.
Millenial voters make up 31% of the electorate - NPR
This segment of the demographic also opened up interesting options in terms of the channels we can use to reach them. Given how many people use their Facebook news feed as a primary source for news, we felt the best way to reach our target audience was to create something that was easy-to-read and shareable, like a Buzzfeed article.